Category Archives for Social Media

Five ways to get traffic with Twitter

Are you struggling with Twitter? - join the club!

Tweeting for your blog is powerful and tweeting your blogs is a great way to get exposure. Use your creativity and connect with more people.

The five steps below will help you to break your twitter usage down and make it helpful.

1. The dreaded #####hashtags

#Hastage is crucial on Twitter. Hashtags allow you to label your content, making it searchable. It’s one of the best ways to get your content seen by Twitter followers who are searching for specific keywords you have used. Hashtags enhance your tweets visibility and engagement even with people who are not following you.

Write your #hashtags as a single word. E.g.

#virtualindustryprofessionals
#virtualbizfromthegroundup

2. Tweet a lot!

Updates on Twitter often disappear so tweet those #hashtags often to get that message out. It’s not unusual to tweet 3-4 times a day. Spread tweets over the hours you know your target audience will notice and a reminder out of hours as a gentle reminder. Tweeting several times will help you reach your social audience.

3. Be engaging

Tweeting is all about engaging with your target audience. The more you engage with your audience, the better your chances of increasing your traffic. By engaging with others through tweeting, sharing and retweeting, your influence on Twitter will quickly grow.

Also, retweeting other people’s posts increases your chances of getting retweeted in return further increasing your reach.

4. Be Visual- Be Seen

Twitter now features visual content; it’s no longer text only. Adding visual content will increase your chances of being shared by more and more people.

Posting graphics that stand above others will go a long way in helping you get more traffic.

5. Don’t forget your Call to Action
Every aspect of marketing requires a well-formulated call to action.

Let your followers know exactly what you want them to do - download your new eBook, or read your latest blog post.

Use your call to action button so they can engage and download your content.
For more information on AAVIP, please check us out we would love to hear from you.

Judy Small-President
Australian Association for Virtual Professional Industry Pty Ltd.

Social Media

Social Media Through Facebook – Great For Your Business

Did you know that Australian businesses use Facebook more than any other social media for advertising and social relations?
Facebook
The businesses using Facebook accounts in their social media find that it is giving them a more direct experience with their business to connect via social media. After all, we all know how easy it is to create a business page. I'm really enjoying my business Facebook page, so convenient
Abilities of Facebook in social media
• Business News
• New Products
• Offers
• Coupons
• Like my page
• Promote my page
• The Call to Action Buttons (currently my favourite)

Facebook offers an easy ad service that takes just a few minutes to set up with affordable, ads that have advertising costs. Facebook is just the beginning when it comes to social media outlets.
Social media should be a vital part of any marketing campaign and should be treated with the same respect as print and television advertising. There should be a well thought out social media campaign for every business. Social media has the power to connect a local business with customers around the world, and still have that local feeling with customers thousands of miles away.
Before your business begins posting on social media outlets, make sure your employees understand that the Australian Competition and Consumer Commission (ACCC) has taken a small role in how businesses use their social media accounts. All the request is, to make sure to give honest and relevant information about the business and any deals the company offers. Also, making sure to remove any untrue comments others may make about the company, or to be responsible for the content on their web pages.
Pinterest
Did you know, Pinterest is the next big thing with over 10 million users in social media as of 2014 and growing? Second to Facebook only in referral traffic of consumers. Pinterest usually has a more creative side to it, pretty pictures, and helpful videos. Showing pictures of products and leading people to company websites. These images improve search engine optimisation and help consumers quickly show pictures of their favourite products and businesses another great invention for social media
Abilities of Pinterest.

• You can "Pin" pictures,
• Content,
• Videos.
Your businesses can sign up for an account for marketing and advertising purposes, which is not available on some of the other popular photo sharing websites.
Your business can use Pinterest on your websites, and blogs so that others can share their content with each other through their social media.

Pinterest is a fast-growing social media at this time, and they are creating new tools for business, which began some 18 months ago. It has been well documented that Pinterest can drive traffic to your website. Now that's something we really don't want to miss out on do we. Pinterest brings more referral traffic to your website than other known sources of social media including Google.
Twitter
Then we have of course our famous Twitter. We see it all over the place now. I remember first hearing about it on those famous American shows, now we are using it for our business in social media marketing, and it has fast become a great marketing and networking resource for our business. Twitter has been growing since the end of last year in Australia when they started offering up ads to Australian businesses. Although Twitter is a good tool for connecting with customers. Twitter offers an awesome platform for offering direct customer service and resolving issues with customers. Twitter is mainly news and entertainment related, but businesses use it just the same.
Abilities of Twitter
• Instant customer feedback
• Your news, blog or information will be retweeted – great for getting the word out there
• Latest updates are available on twitter regarding your business.
• Because twitter is viral, it makes for a great marketing tool
• Tweeting can help increase the sales in your business…

Why not try it and see for your self

Twitter is engaging, fun and good for your business, which like all social media can drive traffic to your Facebook.

Linked In
The professional social media network, LinkedIn, can be beneficial to companies. It offers a great place to mingle with other businesses. I find it the professional platform that LinkedIn offers is a bit like have a 'living' resume. Offering a more professional and business-minded focus for your profile and those of your Linked in Associations. I like Linked In because I can keep it updated, refreshed, and of course, link my other social media platforms and website to my profile to keep it current.
Abilities of Linked in
• Check out potential employees,
• Offer up services and products to other businesses.
• Connect with like-minded professional
• Link in with discussion groups on the same platform as your business and interests
• LinkedIn also provides a wonderful network with colleagues who can lead to beneficial outcomes for yourself, your business, and your associates.

Companies can use the site to advertising for the talent they need and get recommendations. Think of it as a living resume, where people can recommend each other based on skills. It gives a platform to make real business connections.
The secret to keeping things 'alive' on your social media platforms is to keep them active, interact with your followers and those you are following. Watch, learn, and share of yourself and others.
Don't let time be the reason that you don't give yourself and your business this supercharge and opportunity to market, network, and profit.
Outsourcing is cost-effective and a great way deal with this, keep you free of the stress of time, and up-to-date with your vital Social Media.

Face Book

Social Media – Facebook for Business – A Revolution!!!

In the present day, there could only be a handful of people in business, who are not aware of the existence of the popular social networking site Facebook for their Business and Social Media. It is one of those sites that created a huge impact globally soon after it was launched and today, almost every individual visits this website at least once a day. While the statistics in each country may vary, it is evident that the social networking sites have influenced the life of plenty of people worldwide in different ways. With the popularity of Facebook, of the site hitting its peak, companies have started to make use of this social networking site as a way for branding and advertising purposes.

For a business that is looking at reaching out to a greater target audience, this would definitely not just be a good choice to consider but has become a MUST in its popularity. Facebook has managed to generate in a very short while. As per the statistics provided by a source, there currently over 14 million active users in Australia alone. This huge number in itself is the sign of not just the kind of potential Facebook holds in the world of advertisement and social media promotion, but how business has, and are wisely moving their successful marketing strategies by making use of the interactive advantages of Facebook in its Social Media Marketing.

Facebook has become more user-friendly over the time, and this has established a more efficient way of conducting business, marketing business and overall use this Social media. Of course, we know that any time-saving device or medium in business = $ signs to our profit margin.

Responsibilities of using Facebook in your Social Media.

As with everything we market in our business, there is responsibilities and awareness that we need to take into consideration. I have come across a very interesting article from the Advertising Standards Bureau and have included a section of their blog in Understanding digital and social Media Marketing addressing Compliance with Code breach determinations.

Compliance with Code breach determinations

A successful self-regulation system relies on the goodwill of advertisers. Responsible advertisers will ensure they are aware of the standards for advertising and, if they have complaints about one of their advertisements upheld, will ensure that the affected advertising or marketing material is removed promptly. The advertising, self-regulation system has a compliance rate of almost 100% (98.7% in 2013). The social media environment is no different to traditional media regarding compliance expectations. Facebook too is supportive of ensuring advertising and marketing content meets relevant Australian standards and has taken the approach that advertising on Facebook pages needs to comply with determinations made by the Board.

In very few cases where an advertiser does not comply voluntarily with a determination by the Board, Facebook has agreed it will remove an ad or marketing communication in line with its advertising guidelines: "Advertisers are responsible for ensuring that their ads comply with all applicable laws, statutes, and regulations.”

Facebook will review all complaints that the ASB refers to them in relation to content that is posted on Facebook for compliance with their policies. If there is content that is posted on a Facebook Page that violates the AANA Code of Ethics or another relevant code, and that is the subject of an upheld complaint to the ASB, which is not removed by the advertiser, then Facebook will take steps to ensure that it is not available out of respect for the applicable Australian regulations.

If you still haven’t made use of this potential yet, then it’s high time you start now. The advantage of using a social networking site as a tool is that you have access to a wide range of audience and most importantly, it’s free and will always be. Where else will you find such a free method for generating leads and traffic in the most efficient manner? Facebook also comes with a wide range of features and tools for people who are looking at using it as a tool for promotion and gaining exposure. If you are still confident on how to proceed, we strongly recommend that you make use of this service by contacting Avaplus, which is a great platform for people who are looking for help with social media and promotion. This product can be considered as an assistant that you have never had and can help you with all your questions and queries about how things can be done to promote your product. There are several advantages of using Avaplus, and the idea of virtual assistant ensures that you only need to pay for a number of working hours making it a cost effective solution. To conclude, Avaplus will also help you understand the real power of social media.

Avaplus: Taking Your Facebook, Twitter, Linked In, Google Plus Forward.